Whatsapp, the free social messaging network now boasts of a billion daily users. That means one out of every seven people on the planet uses the messaging app WhatsApp every day. A billion people a day send messages to their friends and family on a service that’s end-to-end encrypted by default, up from a billion per month last year.
All that engagement with Stories, voice and audio calls, and text messaging has driven WhatsApp to 1 billion total daily users and 1.3 billion monthly users. This is a remarkable development and the fact that 76% of whatsapp’s monthly user now use whatsapp on daily basis is something to write home about. WhatsApp users now send over 55 billion messages per day, including 4.5 billion photos and 1 billion videos.
For reference, WhatsApp had just 1 billion total monthly users in February 2016, and as of February 2014 when it was acquired by Facebook had 350 million daily users and 450 million monthly users. Now that $19 billion price tag wasn’t a bad deal at all.
Mark Zuckerberg says that Facebook and WhatsApp are now building out teams to monetize their messaging apps. WhatsApp Status could be a natural home for vertical video ads just like the ones thriving on Instagram.
WhatsApp CEO Jan Koum followed up with his own blog post of stats, concluding that “As we celebrate this milestone, we’re committed more than ever to bringing you more useful features to enjoy, while delivering the reliability, simplicity, and security you expect with WhatsApp.”