BUMPER ADS: How about you think of creating a bumper video as campaigns on Google Ads? You will need to follow these four principles to turn them into a powerful new tool for your brand.
Bumper apps are actually easy to dismiss. What can possibly accomplish in just six seconds?
They’re Missing the crucial points here because bumper ads aren’t designed to be used in isolation.
WHAT IS BUMPER ADS?
A bumper app is actually a short, maximum six-second video that viewers cannot skip.
While the six-second maximum is often seen as a weakness, it can actually be a strength.
These ads are very short, they are less likely to annoy viewers.
This ad is over before they start looking for a skip option.
The truth is, you can create bumper ads in Google Ads under the video campaign type.
WHY WOULD YOU USE BUMPER APP.
Naturally, advertisement driver people, but it is hard to hold people’s attention to ads because they are tons of other ads content that can offer the same value bin a very affordable price.
People or uses even become skilled at ignoring ads even video ads, this is particularly true when serving ads on a desktop.
Users will find something else to hold their attention when a long advertisement plays.
What you should do to hold attention is making a short bumper ad that is concise and more effective to capture the audience.
A timer actually shows viewers how long the ad will last and the ads are short there’s no time to return their attention to something else.
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HOW TO USE BUMPER ADS EFFECTIVELY.
A solitary bumper ad isn’t going to do much, you need to create the time for all other bumper ads to compliment others.
You need to strategically think and adhere to the following four principles.
1_USE IN CLUSTERS.
These ads start to show their worth when they are used in combination with a group of other bumper ads.
Another idea is to build these short ads into a series of ads that tell a larger Story, with each ad( perhaps three or five of them) exploring different facets of your message.
2_MIX WITH OTHER AD FORMAT.
Other formats of bumper ads must be taken into cognizance to ease the use of bumper ads.
These bumper ads don’t need to be used in isolation as a group. They can actually be combined with other advertising formats.
“Bumpers can combine to tell a larger story or even be used with other video formats, such as display ads or TrueView, to extend, amplify, or echo what you convey in 06.”
You can also use other types of ad formats as a springboard for your bumper ads.
Starting with a print campaign is nice, then using bumper ads to highlight parts of the messaging.
3_STICK TO ONE THING.
While running around bro check out other things, also remember to have in mind that you have to position a thing in your heart.
This is, doing one thing than doing many things and ending losing all.
With only six seconds to play with, your message has to be sharp and focused.
You can’t cover all things you included in your 30 seconds video ad.
This is what a single bumper ad does;
It actually highlights one unique feature.
It also highlights one use for a product line.
It also answers one Customer question.
And lastly, it features one pain point.
4_MAKE SURE ALL ADS ARE ALIGNED WITH YOUR OVERARCHING GOALS.
While creating a suit of bumper ads, or bumper ads in combination with other ad formats, it is very important that they are aligned in purpose.
With a piece in play, it can be easy to have one or more pieces go adrift if you are not careful.